Carpe Diem developed this video presentation of the ground breaking Conformetrix technology platforms’ capabilities to…
Mix Up Your Run with the filming and production of this inspirational running video for ASICS Europe
After working with ASICS for over 14 years we have completed a number of videos / tag-ons but none that allowed us to explore the glorious Peak district on our doorstep!
In 2013, we produced a promotional marketing video for ASICS in Malaga, Spain. We took in some amazing scenery that brought the a runners dream to life – escaping the office and heading out on the open roads. But this paled in comparison to the amazing sceneray that we found in the Peak District.
We spent 2 days filming a variety of locations, taking in Mam Tor and the infamous Devils Arse in Castleton. A drone was used to capture some amazing shots of the stunning back drops that framed the ASICS products and varied running environments.
Transitioning between trail and road running was the main visual focus, which required us scout a variety of locations that were incorporated into a storyboard. This process ensured that we captured everything we needed, whilst keeping the filming process efficient and cost effective.
We had so much great footage, one of the hardest challenges was cutting the video down to the required length.
The final video was a beautiful journey through a variety of terrains and running environments – from an early morning run, to a scramble up Mam Tor and rewarding finish.
The finished promotional video and supporting online web video and banners will be used by ASICS Europe.