Helping New Balance to develop a word class Virtual Learning Environment to build product knowledge…
Integrating AutoTrader vehicle search into a bespoke hosted Facebook App for car retailers across the UK
We developed a Facebook App for AutoTrader that allows their Dealer Network to install a Facebook application into their own Facebook page. The Facebook App allows visitors to carry out searches, view available vehicles, car specs and make an enquiry by integrating with the AutoTrader car database.
We worked with the AutoTrader IT and Social Media team to carry out extensive UX/UI (user experience / user interface) testing to ensure the quality user experience customers have grown to expect from the main AutoTrader website was completely intact.
We designed and developed a user-friendly app that automatically syncs retailers available stock list live from the AutoTrader stock system using their bespoke API and XML data feeds.
An online control panel was created, allowing AutoTrader staff to manage dealers that are given access to the application. This enables them brand to their own corporate guidelines.
The Facebook App is hosted in our secure Manchester data centre, and managed and maintained by us on an ongoing monthly basis.