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ASICSonline is not only a web portal through which ASICS can deliver vital up to the minute news and information to the retailer base, but it is now also a 100% bespoke e-commerce web application. It also features the latest version of the ASICS image library, which allows retailers across the globe to log in and download product and POS imagery in a variety of print and web friendly formats.
Onitsuka Tiger wanted a Flash mini website with a difference to showcase a new product range. ‘After Hours’ acts as a personal invitation to users tempting them in to the exclusive London store and giving them a personal viewing of all the latest gear by Saulo, the store’s manager.
Glaxo Smith Kline (GSK) is one of the world's leading pharmaceutical and healthcare companies. The company asked us to develop a solution to help them manage batch documentation in the formulation and production of their toothpaste products including familiar names like Aquafresh and Sensodyne.
ASICS have always been a very active in promoting their products and making it easy for customers to register interest in the brand and receive marketing communications. They have many websites and ‘mini sites’, some with multiple data capture facilities. The challenge was to aggregate and manage this growing collection of contact data that was becoming increasingly time-consuming to deal with. Whenever personal data is collected by a company – especially if it’s for marketing purposes – it’s vital to ensure the contact details are accurate and the user is happy to be contacted. User preferences must always be adhered to and any communications sent must be relevant. To ensure these criteria could be met across the board, regardless of which website the data had come from, the concept of a centralised database engine was developed.
Lotus shoes, a subsidiary of The Jacobson Group, wanted to build on their successful growth as a brand in high street outlets by launching a stylish new website. The website was to inform consumers about their high quality shoes and showcase the brand’s history and prestige.
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