Carpe Diem provide Website Usability Review
Usability refers to how easy a web site is for an end user. A site that is considered to have good usability would typically be intuitive to navigate, with any other forms of navigation within the sight being clear and straightforward. Information should be clear and concise, choices obvious, with no ambiguity regarding options with a consistent page layout and navigation.
A usability review can take a whole host of guises. It can be as simple as sitting some people down and watching how they navigate your site, or as involved as actually tracking a person's eyes to see in detail where they are actually looking on your web pages.
In a nutshell, it is a way to find out what is working with your site, and what isn't, providing you with in-depth results about how you can improve your sites performance and profitability.
Projects that use this service
ASICSonline B2B System
ASICSonline is not only a web portal through which ASICS can deliver vital up to the minute news and information to the retailer base, but it is now also a 100% bespoke e-commerce web application. It also features the latest version of the ASICS image library, which allows retailers across the globe to log in and download product and POS imagery in a variety of print and web friendly formats.
ASICS Virtual Trainer
ASICS is a leading technical running brand. The ASICS Virtual Trainer website is an online tool to help retail staff get to grips with advanced technologies in all ASICS shoes and apparel.
Ombudsman Services CMS Website
Ombudsman Services provide independent dispute resolution for the communications, energy, property and copyright licensing sectors.
Transform Cosmetic Surgery CMS Website
Transform Cosmetic Surgery is a leading provider of cosmetic surgery services in the UK. Carpe Diem was asked to redevelop the Transform website to some very strict guidelines. These included selecting a content management system specifically suited to Transform’s requirements including full SEO integration and usability testing.
ASICS Database Engine
ASICS have always been a very active in promoting their products and making it easy for customers to register interest in the brand and receive marketing communications. They have many websites and ‘mini sites’, some with multiple data capture facilities. The challenge was to aggregate and manage this growing collection of contact data that was becoming increasingly time-consuming to deal with. Whenever personal data is collected by a company – especially if it’s for marketing purposes – it’s vital to ensure the contact details are accurate and the user is happy to be contacted. User preferences must always be adhered to and any communications sent must be relevant. To ensure these criteria could be met across the board, regardless of which website the data had come from, the concept of a centralised database engine was developed.
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and a quick drive from Manchester, Liverpool and Warrington. You can't miss us.
