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ASICS have always been a very active in promoting their products and making it easy for customers to register interest in the brand and receive marketing communications. They have many websites and ‘mini sites’, some with multiple data capture facilities. The challenge was to aggregate and manage this growing collection of contact data that was becoming increasingly time-consuming to deal with. Whenever personal data is collected by a company – especially if it’s for marketing purposes – it’s vital to ensure the contact details are accurate and the user is happy to be contacted. User preferences must always be adhered to and any communications sent must be relevant. To ensure these criteria could be met across the board, regardless of which website the data had come from, the concept of a centralised database engine was developed.
ASICS is a world-leading technical running brand with an unmatched knowledge of biomechanics. The company creates shoes for many sports and activities and finding the right product from this vast selection can be difficult for the consumer. This is where the ASICS Store Locator makes life a lot easier.
The Onitsuka Tiger B2B website is a new web portal for staff to deliver vital up-to-the-minute news and information to retailers. It’s also a 100% bespoke e-commerce web application. And it has the latest version of the Onitsuka Tiger image library allowing retailers across the globe to log in and download product and POS imagery in a variety of print and web friendly formats.
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