A 3D model can speak a thousand words where a description or image fails. It can be a very effective method of illustration, bringing to life a new technology, idea or product.
3D models can be animated to aid understanding or add visual impact.
The Kinsei is ASICS’ flagship running shoe. For the launch of the Kinsei 2, ASICS UK ran a pre-release tease campaign with a sci-fi inspired theme to echo the main release campaign.
Just how do you communicate something very technical when you can’t be there in person? The answer here was a video.
Shin Tanaka is a renowned Japanese street artist. He collaborated with Japanese shoe brand Onitsuka Tiger to create an origami Mexico 66 flagship shoe for the brand which was famously worn by Bruce Lee. To celebrate, Carpe Diem created a flash website.
Having gone from strength to strength in recent times, Warrington based company IESA approached Carpe Diem with the objective of pooling the talents of both companies in order to come up with a new website that would be more in keeping with the class leading standards of IESAs sophisticated products and services.
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