Well written copy is too easily overlooked when it comes to getting a brochure or website completed. Hey, we can all write English, right? Perhaps, but can you make it inspiring, can you make it leap out of the page and leave someone saying "I have to speak to these guys"? The answer in all truth is probably not.
Clearly written, precise and targeted copy is worth its weight in gold. It's the difference between making your service, product or business sound flat and dull or the next must-make phone call.
Transform Cosmetic Surgery is a leading provider of cosmetic surgery services in the UK. Carpe Diem was asked to redevelop the Transform website to some very strict guidelines. These included selecting a content management system specifically suited to Transform’s requirements including full SEO integration and usability testing.
ASICS is a leading technical running brand. The ASICS Virtual Trainer website is an online tool to help retail staff get to grips with advanced technologies in all ASICS shoes and apparel.
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