ASICS have always been a very active in promoting their products and making it easy for customers to register interest in the brand and receive marketing communications. They have many websites and ‘mini sites’, some with multiple data capture facilities. The challenge was to aggregate and manage this growing collection of contact data that was becoming increasingly time-consuming to deal with.
Whenever personal data is collected by a company – especially if it’s for marketing purposes – it’s vital to ensure the contact details are accurate and the user is happy to be contacted. User preferences must always be adhered to and any communications sent must be relevant.
To ensure these criteria could be met across the board, regardless of which website the data had come from, the concept of a centralised database engine was developed.
Carpe Diem proposed, designed and then successfully implemented a web based system allowing all existing sources of input data to be defined and imported into one centralised database system and kept in sync with the source data.
Beyond the obvious advantages of centralisation, this project also adds a great deal of extra functionality to allow users to control their own data.
Individuals can log in via a public-facing website using their email address and a unique security key generated by the system. They can view or update their details and contact preferences with a bespoke user interface that is as elegant and visually impressive as it is functional. They can also see the source website their details have been collected from – a key aim of the project.
A bespoke online management interface provides ASICS with the ability to log in and assemble extremely complex queries across individual data sources, a selection of specific sources, or the whole database – this is all without any technical knowledge of database systems and in a completely visual way.
Support for “and/or” logic for individual selection criteria when building queries is included and proving invaluable when formulating complex selections of users. This might include, for example, building a selection of contacts based on locations in and around an area where a relevant event is happening.
Facilities also allow complete suppression of a particular record in the database so the data will never be selected as part of a query. Selections can also be made based on contact preferences, interests, age, and any other details collected from the original source data. Once created, a query can be saved for use later through a “load query” facility. Selected records can be exported to CSV files for archiving purposes or for use in other external systems.Carpe Diem completed all aspects of the web design and web development in house.
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