The outer muscles of the body are easy to develop. The ones that lie deeper are more difficult to work but they’re vital when it comes to stabilising the joints between the upper and lower body.
To help, ASICS’ Inner Muscle clothing improves an athlete's core stability and posture to enable them to train these muscles more effectively and improve their performance.
We started with a single image. From this we built the theme for a Flash website. We sourced a ‘carbon copy’ of the chap featured in the image and shot some footage. The result is the Inner Muscle website which was originally intended for just a UK audience. It has now been translated into French and Dutch, and been taken up by Australia.From web design and web development through to video production and print design, Carpe Diem delivered an immersive and educational website that fits seamlessly with its international advertising campaign.
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