The Kinsei is ASICS’ flagship running shoe. For the launch of the Kinsei 2, ASICS UK ran a pre-release tease campaign with a sci-fi inspired theme to echo the main release campaign.
We used the space and earth elements to develop a website, DVD and printed collateral for retailers. We deliberately created something darker and more mysterious than the launch campaign and used 3D visuals with photography and video the create this evocative campaign.
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