Carpe Diem were asked to rebrand the existing ASICS UK Tech Tours for the European market. A Tech Tour is ASICS system of measuring a runners running style.

ASICS Tech Tours Rebranding

We all run in different ways. These differences in our gait mean that, if a running shoe doesn�t fit the way we run, we can damage our bodies.

ASICS make shoes that fit an individual�s running style. To help a runner understand how they run and which type of shoe suits them best, ASICS perform a �gait analysis� when they travel the country with their Tech Tours.

Carpe Diem re-branded ASICS Tech Tour for expansion beyond the UK. From simple posters to massive canvas banners, we created every conceivable piece of point of sale material required across Europe.

Services Provided

Graphic Design | Logo Design | Promotional Literature | Point of Sale (POS)

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