Carpe Diem developed the 'Virtual Trainer' for ASICS to help their retail teams understand the market leading technologies in ASICS running shoes.

ASICS Virtual Trainer

ASICS is a leading technical running brand. The ASICS Virtual Trainer website is an online tool to help retail staff get to grips with advanced technologies in all ASICS shoes and apparel.

Conveying information in an accessible way was no mean task. Space Trusstic and Solyte are terms that represent many years of research and development carried out in Japan to make running smoother and more comfortable.

The ASICS Virtual Trainer website makes everything clear. Specially created videos explain technologies to help staff sell the brand more effectively. Videos on running styles and branding are included. The Virtual Trainer website can be customised to individual stores so staff become familiar with stock specific to their store.

Learning is assured. Sections can only be completed after simple multiple choice questions are answered and the website has been successfully navigated.

From web design and web development through to video production and print design, Carpe Diem have delivered an immersive and educational online training system that is as powerful as it is simple to use.

Contact us today and find out how we can help.

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