Just how do you communicate something very technical when you can’t be there in person? The answer here was a video.
Conformetrix is a drug discovery company at the cutting edge of ligand-based design. The company develops new drugs by copying templates from key endogenous ligands, such as peptide hormones, known to interact with important disease targets.
Carpe Diem created a video to help communicate the tech-heavy subject in a digestible, easy to follow way to introduce the capabilities of the Conformetrix platforms.
The video features accurate 3D animated models of ligands with the presenter using them directly to illustrate key points. The video with its animated explanations is being used as an additional aid to learning alongside face to face explanations.
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